There are people drifting with this kind of setup! They are not safe thats for sure. If you can find images of cut awaya section of tires and how they are constructed, you will see that the tires are stressed in the wrong places. If there is a blowout, bye bye rims!
It might sound like a breeze but unveiling an entire new product line-up as well as a new lifestyle and image to accompany the new products is no walk in the park...