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Message: <blockquote data-quote="hwahwa" data-source="post: 1063553220" data-attributes="member: 116376">Thank you very much for the help and advice. What you highlighted is very helpful. Hohoho, I am not an automotive expert myself and asked my professor what is soft and hard technology. He says soft technology is knowledge technology as in how do you develop more engineers in the country or how you develop/retain skills, knowledge, and technology. For hard technology, it is infrastructure.With your feedback, I fine tuned the survey and project it to 2020 as follows:Most important regulation in the Malaysian passenger car industry:- In 2020, the high taxes on passenger vehicles cause foreign firms to invest in local production facilities- In 2020, the failure to abolish APs on passenger vehicles cause foreign firms to invest in local production facilities- In 2020, the removal of petrol subsidies strongly affected the growth rate of passenger car sales- Other better options: ___Most important government incentive in the Malaysian passenger car industry (also projected to 2020):- Companies manufacturing transmission systems, brake systems, air bag systems and steering systems are eligible for better fiscal incentives (i.e Pioneer Status (PS) of 100% fiscal deduction for 10 years or Investment Tax Allowance (ITA) of 100% for 5 years will remove threat of substitutes- The issuance of manufacturing licenses (MLs) including tax exemptions for production of luxury passenger cars or hybrid/electric vehicles has guided foreign OEMs’ investments in production facilities.- Other better options: _____For this category, I only have NAP policies to outline the government incentives. Couldn't think/find anything substantial as well.Most important determinant for high market share in the Malaysian passenger car industry (projected to 2020): - In 2020, The Malaysian passenger car market is dominated by domestic OEMs (they own 75% market share) due to much lower market prices- A strong brand will strongly affect sales of all its product lines- Multi-purpose vehicles (MPVs) account for more than 50% of the passenger car sales inMalaysia.I probably can strike out this option- More than 20% of the passenger cars registered in Malaysia are hybrid cars.Probably can strike this out as well- Other better options: _____Most important criteria determining supply chain partnership in the Malaysian passenger car industry (in 2020):- Foreign OEMs have formed proprietary supplier networks of domestic automotive suppliers and share their technologies within their networks exclusively for the Malaysian market.- Joint ventures with foreign OEMs are essential for domestic automotive firms to establish strategic alliances in respect of the global market.- Other better options: _____For this, I have nothing better to spot about supplier networks and could only think of learning foreign OEMs' technologyMost important societal trends in the Malaysian passenger car industry (in 2020):- The majority of Malaysia’s urban population prefers public transportation over car ownership.- Environmental awareness has gained a strong momentum in Malaysia’s society.- Malaysians perceive that Asian and especially Malaysian brands improve their social status.- Other better options: ____Most important buying decision in the Malaysian passenger car industry (in 2020):- Malaysians perceive economical aspects (affordable price, low fuel consumption and low maintenance costs) as the most important buying criteria across all buyer groups.- Attractive car loan schemes / financing offers ease customers’ buying decisions since those offerings increase a car’s affordability at least in the short-term.- Malaysians perceive maintenance and resale value as the most important buying criteria- Other better options: _____Most important soft infrastructure for the Malaysian passenger car industry (in 2020)- Numerous universities and several technical education initiatives provide sufficient high-technology engineering capabilities for the automotive industry in Malaysia.- The Government of Malaysia uses high incentives to attract foreign know-how (not only for automotive core technologies but also for manufacturing processes).- Other better options: _____Most important hard infrastructure for the Malaysian passenger car industry (in 2020)- The road infrastructure provides sufficient capacities for mainland transportation within the peninsular (e.g., highways, especially the North-South Expressway), and its JIT capacities optimised- The Government of Malaysia implemented a multi-modal transportation system which integrates public and individual (passenger car) transportation.- Other better options: _____Would you please share your thoughts on these as well? Some of the points I don't agree with as being most important e.g. multi-modal transportation, but the PhD researcher assisting me is German and insist on it since I had no better input. Furthermore, do you think MPV would be important as well (since this point was not highlighted by me)? And do you think hybrid cars will work out? What happened to biofuel (with talks for so many years but nothing came out of it yet)? Thank you very much.</blockquote>

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